Privacy Policy

When collecting, processing and using your personal information, we comply with applicable data protection and electronic communications laws.

We retain personal information only for as long as required by law or as long as it remains necessary and relevant for the purposes for which it was collected.

What information we collect

If you buy or request a product or service from us, we need to collect certain personal information to fulfil the transaction, respond to your request and provide our services.

Wila gathers and processes your personal information when you do the following:

• Visit our website
• Send us questions, claims or feedback
• Submit a form, request information, register for an event or subscribe to communications
• Interact with our emails, website, social media or campaigns

Depending on how you interact with us, we may process contact and company information, information you provide to us, and information about your interactions with our website, communications and services. We may also supplement this with relevant business information, such as country, market or sector.

Who is responsible for your information

Wila is the data controller responsible for the collection and processing of personal information through www.wila.dk and our related sales and marketing activities.

Wila
Mads Clausens Vej 14
8600 Silkeborg
Denmark
Email: mail@wila.dk

How and why we use your information

Purposes of processing

We process contact and business information to respond to enquiries, prepare and fulfil purchases, deliver products or services, and provide relevant order and delivery information.

We may also process information for customer relationship management, business development and marketing, including managing communications, understanding interests and improving the relevance of our activities.

Information about your interactions with our website, communications and services may be connected with your contact record where you have identified yourself to us.

Emails and other digital communications may include technologies that record engagement, such as whether a message is opened or a link is clicked. We use this information to measure and improve the relevance and effectiveness of our communications.

Where legally permitted and, where required, based on your consent, we may use contact and interaction information to create, match, exclude or measure audiences on third-party advertising platforms.

Our legal basis for using your information

The legal basis for our processing of your personal information depends on the purpose:

• Processing necessary to fulfil a purchase or delivery is based on the performance of a contract.

Sending electronic marketing communications is based on consent where consent is required by applicable law. Consent for website cookies or similar technologies is collected separately.

• Tracking email opens and link clicks is based on prior consent where required by applicable law.
• Customer relationship management, handling B2B enquiries and relevant business development may, depending on the circumstances, be based on our legitimate interest in managing and developing business relationships, provided that your rights and interests do not override that interest.
• Processing necessary for the security and technical operation of the website is based on our legitimate interest in keeping the website secure and functional.
• Audience matching, campaign measurement and advertising are based on consent where required by law and otherwise on the lawful basis stated when the information is collected.

 Marketing communications and email engagement

When you consent to receive marketing communications, the consent request will explain the communications and purposes covered, including open and click measurement where this requires consent.

You may withdraw your consent at any time. Withdrawal does not affect processing carried out before withdrawal. You can unsubscribe using the link in a marketing email or contact us at mail@wila.dk.

How long we keep your information

Information relating to purchases and deliveries is stored for the period required by applicable legal obligations and otherwise only for as long as needed for the relevant purpose.

Marketing contact information is retained while the relevant consent or other lawful basis remains valid and the information continues to be relevant. We periodically review and delete or anonymise information that is no longer necessary.

If you withdraw consent or unsubscribe, we may retain the minimum information necessary to document your choice and ensure that you are not contacted contrary to it.

Other receivers of personal information

We do not sell your personal information to third parties.

We use external service providers and platforms that may process personal information on our behalf or, for certain activities, as independent or joint controllers.

• Simply – our website hosting provider
• Matomo – website statistics and analytics
• Cloudflare – bot protection and security
• Google – bot protection (reCAPTCHA)
• Meta (Facebook) – marketing and advertising
• LinkedIn – marketing and advertising
• Leadinfo – identification of visiting companies for sales and marketing purposes
• HubSpot – customer relationship management, forms, marketing automation, communications, contact and interaction management, and related analytics

The conditions applying to each service depend on its purpose and role. Processing is handled under the legal basis relevant to the activity.

We enter into data processing agreements with processors where required. Where a provider acts as an independent or joint controller, its own privacy information may also apply.

You can see a full list of the specific cookies used, their purpose and storage duration in the Cookies section below.

Your data protection rights

Subject to applicable law, you may request:

Access to the personal information we process about you and correction of inaccurate or incomplete information

• Deletion of your personal information
• Restriction of processing
• Data portability where applicable
• Objection to processing based on legitimate interests, including direct marketing
• Withdrawal of consent where processing is based on consent

To exercise your rights, withdraw consent, object to processing or ask us to restrict or delete information, please contact mail@wila.dk. We may need to verify your identity.

How to complain

If you are not satisfied with how we process your personal information, you can lodge a complaint with the Danish Data Protection Agency (Datatilsynet):

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
www.datatilsynet.dk

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